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Smell of Success: In-Cosmetics’ Fragrance Zone

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By: TOM BRANNA

Editor

SPAIN: Fragrance is a crucial element of most beauty and personal care products. In what is an incredibly crowded and competitive marketplace, providing the very best sensory experience possible for a customer can very often make a real difference to a product’s market share. As such, the fragrance market continues to grow and develop, especially as new trends and scents influence western consumers from new markets. Those visiting In-Cosmetics 2015, in Barcelona next month, will be able to find ...

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